Paris / Rouen
NEOMA Business School
MSc Luxury Marketing & Strategy
- Tuition
- €18,900 total
- Duration
- 15 months
- Intake
- Fall
Includes retail tour of Paris & Dubai with live merchandising briefs.
Luxury & Fashion Business
Learn retail analytics, experiential design, and consumer innovation inside France’s department stores, concept shops, and digital marketplaces.
MSc / MBA
per academic year
per academic year
Luxury & Fashion Business
Programs combine retail analytics, merchandising, and innovation. Expect store visits, consumer research, and automation roadmaps.
Access to retail innovation labs and data platforms (POS, loyalty, e-CRM).
Specializations in luxury retail, beauty, fashion, and lifestyle.
Consulting projects with D2C brands and global retailers.
Electives covering sustainability, logistics, and cross-border commerce.
Featured pathways
Representative options — we’ll tailor a shortlist matching your GPA, experience, and budget.
Paris / Rouen
MSc Luxury Marketing & Strategy
Includes retail tour of Paris & Dubai with live merchandising briefs.
Paris
MSc Marketing — New Luxury & Art de Vivre
Focus on lifestyle retail, wine, and experiential commerce.
Paris / London
MSc in Marketing & Creativity
Creative strategy + retail innovation curriculum.
Paris
Certificate in Omnichannel Retail & Clienteling
Executive training with luxury retail leaders.
Career arcs
Scholarships & funding
How we help
From curation to visa files, we embed our bilingual team inside your admissions pipeline.
Translate visual merchandising or customer journey work into case studies.
Prepare for case interviews, data tasks, and fashion/beauty brand Q&As.
Match with Paris flagships, retail HQ, or D2C brands for required missions.
Concierge intake
Meet with a Paris-based advisor who maps best-fit programs, fees, scholarships, and visa timing around your profile, budget, and preferred intake — all in one elegant session.